Posts Tagged News

Google AdSense…Profit?!

One of the most popular ways for you to make money online is via Google AdSense, Google’s free contextual advertising program. When you enroll in the AdSense program, Google uses a relevance algorithm to display text, image or video ads on your blog that are related to your blog’s subject matter. In this way Google acts as a middleman between you and independent advertisers.



You can make money online with Google AdSense in two main ways: cost per click (CPC), in which you receive a portion of money the advertiser is willing to pay for someone to click on its ad, and cost per thousand impressions (CPM), where you earn money in return for the ads appearing on your site. With the cost-per-click model, an advertiser doesn’t pay (and you don’t earn money) when the ad is displayed – you earn only when someone actually clicks on the ad. Advertisers choose which model they would like based on the goal of the ad: if the ad is intended mainly for general branding purposes, a cost-per-thousand-impressions (CPM) model will work better. If the main goal of the ad is to generate clicks so that the user performs some kind of action, a cost-per-click model is more suitable. The type of ad that will ultimately show on your site depends on which ad has the potential to make the advertiser more money.

Google pays its content providers (you) on a monthly basis and imposes a “payment threshold” where you’re paid only once you reach a certain earnings level. This threshold varies according to the currency of your country; in the United States, it’s $100. Many bloggers generate significant revenue through AdSense; generally, the amount of money you make will depend on your blog’s subject matter and how much traffic it has. AdSense is free, so it’s worthwhile to try it out for a period of time since it won’t cost you anything. Bear in mind that although you can include AdSense on blog platforms like TypePad and Blogger (which is probably the most seamless platform on which to run AdSense since Blogger is also a Google product), WordPress does not allow advertising on its platform.

Bart Simpson Google.gifTo set up an AdSense account, you first need to submit an application for approval through the AdSense website at Google. During this process, Google checks that your blog is in line with its publishing policies by looking at what type of content you publish, whether you are publishing content in a language that’s compatible with the AdSense program, and that, as the blog owner, you are over eighteen years old.

Once your account has been approved, you will be able to log in to the AdSense interface to set up your account. If you already have a Google account (which you will have if you have a blog on Blogger), you can use the same log-in details. During the setup process, you will be able to choose whether to have text, image or video ads display on your blog. You will also be able to customize the ads in terms of their size and format and where on the page they will appear so that they fit in with the look and feel of your blog.

Once this setup is finalized, Google will provide you with a snippet of code for your customized ad unit that you will need to paste into the source code of your blog. You should place this snippet in the part of your blog’s code that is common across your whole blog so that the ad unit will appear on every page of your blog. Google provides you with comprehensive instructions for doing this.

When the AdSense code has been added, ads will start showing on your blog and you can track their performance and your earning from within your account interface. The interface will show you how much money you’re earning as a result of the impressions and clicks the ads are generating on your blog. You can either view your ads’ performance as a high-level snapshot on your account dashboard or download reports that will give you more detailed information such as the total number of page and ad unit impressions, number of ad clicks, the ad’s click-through rate, effective cost per impression, and your earnings per ad. So, this is basically how you make money online with Google AdSense program.



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Super Bowl Feast!

It’s that time of year again! Super Bowl Sunday! Even if you’re not into watching the game, it’s a great excuse to host a fun gathering! How can you resist good times with friends and family, overload on food & drinks, enjoy an awesome half time performance from The Black Eyed Peas, and watch those infamous commercials!

Here are a few tips for a fun and cost-friendly party…

Instead of buying napkins, plates, and balloons with team logos on them, which could easily get pricey, decorate your party with team colors! Black, gold, and white for the Pittsburgh Steelers, and green, gold, and white for the Green Bay Packers. Balloons and streamers are always fun! Another way to make your party more festive is to display some props like footballs, helmets and pom poms! We got inspired from this awesome set up by



Want your friends to rave over your appetizers and compliment your culinary skills? Here are some tips on how to make typical super bowl foods, like pizza and burgers, look fancy with very little effort!

Order a few large cheese pizzas and using a round cookie cutter, cut out small pieces of pizza and garnish each piece with some fresh chopped tomatoes and chopped basil. This picture is from


Serve the fanciest most modern sliders! We love this recipe from



16  large  frozen French-fried waffle-cut potatoes (1/3 of a 22-oz. pkg.)
1  lb.  ground beef or turkey
2  to 3 tsp.  grilling seasoning blend
4  slices  cheddar cheese, cut into quarters (4 oz.0
4 cherry tomatoes, sliced
Mustard, ketchup, dairy sour cream, and/or dill pickle slices

Baked Mini Corn Dogs



Don’t forget Chips & Salsa, Popcorn, and Pretzels!

The “Football” game! Hand out football pins as your guests arrive. Whoever says the word “football” must give up their pin to the person who catches them. Whoever collects the most pins at the end of the day, wins!
Suggested prizes: a football or a Super Bowl XLV mug.
Or you can play trivia games! For example…
Q: Which football player did Kim Kardashian date?
A: Reggie Bush
Hope all of you find these tips helpful! Happy Superbowl Sunday everyone! Make it a safe and memorable one!






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iPhone to TV: Stream video wirelessly


Video Stream, like AirVideo or StreamToMe, is an app that streams video from PCs and Macs to iOS devices with the help of a companion program installed on the main machine. It’ll re-encode on the fly to make virtually any format play nice with Apple’s fussy gadgets, and you can choose to download those re-encoded copies to your device for local playback. Nice.

But the new update allows you to control Video Stream from another iOS device, too, meaning you can plug one of your iWhatevers into the TV, pump video to your big screen, and control it on the couch from your other iWhatever. From the looks of things on the video, an iPhone 4 can handle HD playback just fine, though I’d imagine that might not be the case for the old third-gen iPod Touch that’s been gathering dust in the shoebox in your closet. And true, you won’t get the Netflix cover art mosaic sexiness of the real AppleTV, but if you’re just trying to watch those episodes of Modern Family you downloaded, this will get the job done. Video Stream’s new update is live in the App Store for $ 3, though there’s a free version you can try first.

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GUEST BLOG: Warcraft VS. Second Life: Nerd Showdown

GUEST BLOG: This week we will be having a guest blog from Amanda Murphy.  I met Amanda through Twitter, somewhat randomly.  But, I enjoyed her blog very much and I’m glad to say she could share some insight here!  Without further adeau, here you go!




A long, long time ago in a time where Mountain Dew only came in one flavour, and Bawls was just a sparkle in some guy’s eye, there were nerds. I’m talking long before ThinkGeek and J!nx. These were the traditional creatures; all-male,-coke-bottle-glasses,-acne-and-suspenders, three-wolf-moon-shirt type nerds. The nerds that get shoved into lockers, wedgied, and were an eyesore to all they met. Then through the magic of contacts and Proactiv, these nerds evolved into a more socially acceptable breed, some species even included women *hold for gasps*.


Now, we see nerds as highly camouflaged; E-thug’s hiding out in the back of web forums (because talking shit is dangerous in real life), disguising themselves as someone who has kissed someone other then their great Aunt Marg, when in actuality they are still nerds. Most nerds even have boyfriends or girlfriends now… or both (who am I to judge, really?). The point is that nerds have evolved once more to good looking men and women of all living conditions (parents basement or their own), and quite possibly with a social life of sorts and even a job or two.


The reason I bring this up is to explain that with the onslaught of nerd games available, even someone as cool and good looking as YOU can be labelled a nerd. Now I know what you’re thinking, “that would never be me”… Or would it??!!11@1? I know some of you have thought about it. But if you do decide to get your feet wet into the Code Red sweet embrace of nerdom, I wanted to make sure you’re educated, get the right information, and make the decision for yourself, you smooth operator, you. I’ll be pitting up two of the most infamous nerd games ever: Second Life by Linden Labs, and World of Warcraft by Blizzard Entertainment.


The first game we will look at is Second Life by Linden Labs… Oops, I just called it a game. That’s your first mistake, call this a game, and you will be virtually beaten to death by fanatics who will explain to you that Second Life is a whole other life. A… second life, if you will. It’s basically a huge world that is created, maintained, and policed by other nerds like you. They spend 8 hours making a virtual guitar, 3 hours searching for one outfit, and 15 hours trying to get the hell off of the noob orientation tutorial island. Get this; they have their own fake currency, kind of like Canada only its worth more in real life. They’re called Linden dollars, and a bunch of them is equal to one real American dollar, which means you can buy Linden dollars with real money to buy fake crap in the world. Confused? Tell me about it. People can collect Linden dollars in Second Life, and trade them in for cold, hard, American cash. There are no goals, no score, and no winning; in essence it’s Pee Wee hockey only for nerds. You can buy houses, own land, and make your avatar just as hot as you would want to look in real life, but don’t.


Second up is Warcraft, don’t lie; I know you’ve downloaded the free 10 day trial. Just like Second Life, you can create and customize your character to make it represent who you want to be in real life. Only you’re not really a 6 foot tall blonde babe, you’re a 4 foot tall gnome with super powers- actually- you’re not really that, you’re a disgusting green ogre with no dental plan, actually you’re not that, you’re a broom! You pick from two sides, Alliance (the pussy ‘good guys’) or Horde (the ‘bad guys’ who are way sweeter to play, and less whiney). Each side has a couple of different races: cow hippies, mentally handicapped ogres, ditzy elves, humans and Jamaican trolls to name just some. Each one you pick you can choose a class; for example you can have magic powers, heal other peeps, or just be a typical bad ass and Chris Brown all your enemies with different weapons. Unlike Second Life, there are goals, and each quest you complete brings you money, weapons, reputation, and the satisfaction that you just spent 5 hours in a dungeon with 4 other sweaty nerds via Ventrilo, a program that lets you actually talk to these people in real time. There is a whole economy present, with real time market fluctuations and supply and demand.



Now that you know the basics of both, it’s time to play Nerd Showdown, where I will pick 3 main elements these games have and tell you which one has the best.




Man oh man, you can’t have a real game without these guys. Without pedophiles, what would Hilary Clinton even talk about? In Warcraft they are existent, but only as attention starved southerner’s that will trade you 60 Void Crystals to /flirt with him… Maybe pretend to be his sexy troll girlfriend. However, in Second Life pedophiles are all up on that like 15 year old girls and blue eye shadow. They have hundreds of sketchy places that prey on kids, and because you can create avatars that look like children, you can bet all the Michael Jackson’s will be at that playground loosing their puppies like nobody’s business. I’m declaring Second Life the Pedophile winner.


Chance you can be cool


For everyone who has ever started playing Warcraft, you look up to the level 80’s like they were Jesus. They give you bread and fish, clothing, help fight all the bad people with morals that are different then yours… When you finally get to be the highest level there is such a power trip, because all those guys picked last in gym now can be the cool kids in Warcraft. In Second Life you can make real money, what’s better than that? Oh wait, did I mention you had to have virtual pretend sex with a super creepy man you met in Lego Land while wearing a virtual dong he gave you? I hope it was worth the 16 Linden dollars, pervert. Warcraft is declared the winner here.


Educational Value


Money is a very important aspect of both these worlds, and having enough of it to sustain your weird habits is like an art form. Better start saving now, because you need 600 gold pieces to be able to fly a giant bat, so better cut down on the virtual booze here, David Hasselhoff. Playing the Auction House like Charlie Sheen in Wall Street teaches you mad skillz that you need in the real world. Plus everyone needs to know how to take out creepy people with a huge-ass sword. In Second Life you have less of a world economy but an equal chance you bought your in-world dollars like in Warcraft from Korea like a sucker. Second Life can teach you about places in the world, you can host and attend virtual seminars, educational institutions, professional lectures, and art galleries from all over the world you wouldn’t be able to see otherwise. But I still think Second Lifers need to work on their real life, plus I like Warcraft better so I declare World of Warcraft the best nerd game you can play for nerd veterans and nerd n00bs. For the Horde, Bitches!



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Revolution of Online Poker

Since 2003, poker, especially Texas Hold’em, has become revolutionized in the United States. This notion can be credited to Chris Moneymaker, notice the name? If not, you’ve obviously spent some of your life living underneath a rock, or in China
Moneymaker (left) won over $2.5 Million, yes million, in 2003. Ever since his effort, more people have been picking up a deck of cards. The game of poker didn’t belong to the “Professionals” anymore, it’s now a common-mans game. That is if you have the money to play. Big tournaments can range anywhere from $500-$10,000 dollars. Be prepared to take out your wallet if you want to play, and make sure you know a little bit about the game as well.

“No casino’s are near my residence, I can’t find a game anywhere,” no problem Mr. Cliche Quotation! (luls) Online poker is how many people in the United States can gamble straight from their home! What a genius invention!!! There are a ton of online poker applications that you can choose from. “But…Mr. Sawvell…what online poker application should I play?” Shit…it’s the the damn Cliche again…

Online Poker Applications

There are several ways to start assessing on where you are going to play. The key things you have to know before you start playing online poker:
  • Does the poker client offer play or real money? Do they offer both?
  • How many people are apart of this poker community?
  • What are the bonus’s I get if I sign up?
After looking at those three keys you can start to decide what client is best for you! The “Big Three” in Poker Applications are: Full-Tilt Poker, PokerStars, & AbsolutePoker. The reason why they are the near the top, is because they meet the three credentials on above. You then should start to look at the deals that offered if you sign up to play with real money. Here is a chart you can look at to get some basic information:
poker-site-comparison.gif As you can see, Full-Tilt Poker and PokerStars are near the top. If you were to choose a client to play, I would choose one of those two.


In essence, it doesn’t really matter which of the “Big Three” poker applications you choose. Personally, I choose Full-Tilt Poker. Just because they offer bonus codes and their community is extremely big and diverse. I would recommend to do some experimentations before you commit and stick to one client. Everyone has their own preferences.




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Why is this four letter word so hard for us to say?  We have a much easier time letting other four letter words slip between our teeth (yeah, THAT one)….


Asking for help is seen in our society as weakness.  It’s as simple as that.  Asking for help may mean that you don’t know how to do something, making you seem stupid or unintelligent.  Asking for help may mean that you have to relinquish control because you simply don’t have enough time in the day to accomplish everything by yourself (I am SO guilty of this).  Or maybe the bigger issue is that we as human beings are so afraid of rejection that we don’t ask for help because we are scared of hearing the “n” word – “NO.”

Think about the different situations in which we never want to face rejection – a date, a job interview, school, etc.  We are surrounded by rejection and we don’t know how to handle it.  Maybe, if we practiced being rejected we would better know how to handle it when it happens instead of tip toeing around the issue.  But who wants to be rejected?  It’s such a personal defeat and takes a toll on your mental state.  It’s like working out your emotions and then being sore the next day.  But how do we get stronger, by shying away from working out?  Hell no.  We get our butts back to that gym and we work harder, building muscle and endurance.


So why not take the leap and just ask for help even if it means being rejected?  I am SO guilty (and I know a few others of you are as well, even if you’re not willing to publicly admit it) of not asking for help and then being upset about NOT receiving it.  This makes no sense.  You can’t be upset about something if you don’t ask for it – being upset is not justified.

At the risk of burning a few bridges here is a real life example:  Just yesterday I spent my afternoon cleaning the apartment.  My one roommate sat there while I cleaned and didn’t offer to help at all and was going to be in my way when I went to go chip away at the layer of dust that had collected on the TV and Xbox (which he was currently playing – he has very high priorities).  I got pissed because he wasn’t helping and didn’t offer to help and I had an asinine amount of homework to do and I also wanted a little relaxation time.  So, in not the very nicest tone, I told him to “Get lost.”  I realize now that this was completely out of line for me (well kind of – he hasn’t really helped with the maintenance of the apartment since we moved in but whatever).  I didn’t ask him to help me so I didn’t really have a right to be pissed at him.

CAUTION: SEXIST COMMENT:  We women need to remember that men are simple minded.  He was playing the Xbox.  Probably thinking more about what f-ing play he was going to run next than noticing that I was scrubbing the dirt off the kitchen floor by myself.  The easiest thing we can do is to stand between the controller and the TV (so it CAN’T work, obviously) and ask for help.  If he says no, well, you decide what to do.  But in my case, the Xbox controllers would be somewhere where the sun doesn’t reach….ever.

If s/he does say no to your asking for help, does that warrant being upset?  Maybe.  It depends on the situation, circumstances, pretty much just your personal opinion of whether or not it’s justified to be mad about.  But remember from last post…..discuss, don’t argue about it.  I could have EASILY flew off the handle (for those of you that know me, you know I have a strong personality and will let you know how I feel – I’m not shy) and yelled at him for how little physical work he does around here.  But it’s much easier to just say, “Hey, I would really appreciate it if you could help around here a little bit more.  Doing the dishes and cleaning up all the time really eats up a lot of time I could be doing homework.”  This can hopefully put things into perspective and make them understand a little bit of why you get frustrated.

On the other hand, if you are that person that is ignorant (maybe on purpose, maybe not) of how much people around you are doing, try being more conscious about it.  I realize now that my mom did a lot around the house and she was maybe guilty of this every once in a while too – the whole not asking for help but then being upset about it thing.  But in hindsight, she really shouldn’t have had to ask us kids to help her.  All we were doing was sitting around watching TV or reading the latest People magazine.  I didn’t realize any of this until I moved out on my own.  Now, when I go back home I make a conscious effort to ask her if she needs help cooking, if she needs help cleaning, if she needs me to pick up anything at the store while I’m out.  I’m not the perfect kid, but I do try to help both of my parents out when necessary.  It’s so relieving sometimes to not have to ask for help but be offered it.  Even if it’s as simple as picking up a towel and drying off the dishes.

So, for those of you who have too much pride to ask for help – just ask.  The worst you can be told is “No,” and then you can either slap the bastard upside the head and hopefully knock some sense into him or you can let it roll off your shoulders and build up a resistance to the “n” word.

And if you’re the one sitting around not doing anything, ask what can be done or if your roommate/family/significant other needs any help doing anything.  It will be rewarding for everyone.

Pocket these two cents if you wish.  You never know when you or someone else might need it.

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Facebook Advertising: A Beginner’s Handbook



I’m sure you are as familiar with Facebook as the rest of the world is! Through the years, you may have noticed little advertisements on your “Home” page.  Chances are you’ve “Liked” one of these advertisements. This leads to updates of whatever you liked. Seeing several updates isn’t too bad because of Facebook’s minimalist approach render them inconsequential. That’s why it’s a small wonder why Facebook Ads Marketing has become such an effective method in promoting products and services.

Setting up a Facebook advert is very easy. Once you’ve clicked on the “Create an Ad” option normally seen on the right side bar of the page, you only have to fill up the empty fields with the corresponding information – Destination URL, Title (25 characters max), Body Text (135 characters max) and Image (optional). Of course, it goes without saying that what you put in there could make or break your business. If by chance you’re at a loss on what to do, you can refer to the ‘Design your advert FAQ’ link found on the upper right portion of the ‘Create an Ad’ page.

Ads need to have a destination URL (a website, Facebook page, or a landing page) that Facebook users can go to in order to learn more about your products and services. The title should easily give viewers an idea of what your products are about. What you write for the body text needs to be concise and direct to the point. Viewers of the ad can easily lose interest if you use too many unnecessary words. Lastly, the image of the ad should be noticeable and indicative of your products and services.

So how do you put Facebook Ads to good use? This is done by bidding on keywords that are relevant to your ad’s niche. You can choose between two methods: Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM). The CPC mode charges you for every instance your ad is clicked on by any Facebook user, whereas the CPM mode does so for every 1,000 ad views. Both of them have their own advantages and disadvantages. What ever mode you choose, make sure that it corresponds to your budget and campaign goals. With the use of preferences set up by Facebook users in creating their accounts, advertisers can configure the ad’s options to target the intended demographic.

These ads are administered on a daily basis using a specific budget that you are required to provide a value for. There’s a maximum daily budget, so there’s no need to worry about overspending. Facebook users amount to 500 million, so the potential in massive customer acquisition is quite high, provided that you play your cards right.

In spending for ads, you can use a Visa, Mastercard, or a PayPal account. You also need to regularly use Facebook Insights – an online tool that allows Facebook marketers to see the proceeds of the advertising campaign and in turn, make the necessary tweaks and adjustments to steer the campaign in the right direction.

In a final analysis, success in Facebook marketing all boils down to using all the necessary tools from Facebook and being aware of the playing field.

Matthew annotti is a marketing consultant in the New York City area. To learn more about Facebook Marketing

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