Archive for category Technology

Google AdSense…Profit?!


One of the most popular ways for you to make money online is via Google AdSense, Google’s free contextual advertising program. When you enroll in the AdSense program, Google uses a relevance algorithm to display text, image or video ads on your blog that are related to your blog’s subject matter. In this way Google acts as a middleman between you and independent advertisers.

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You can make money online with Google AdSense in two main ways: cost per click (CPC), in which you receive a portion of money the advertiser is willing to pay for someone to click on its ad, and cost per thousand impressions (CPM), where you earn money in return for the ads appearing on your site. With the cost-per-click model, an advertiser doesn’t pay (and you don’t earn money) when the ad is displayed – you earn only when someone actually clicks on the ad. Advertisers choose which model they would like based on the goal of the ad: if the ad is intended mainly for general branding purposes, a cost-per-thousand-impressions (CPM) model will work better. If the main goal of the ad is to generate clicks so that the user performs some kind of action, a cost-per-click model is more suitable. The type of ad that will ultimately show on your site depends on which ad has the potential to make the advertiser more money.

Google pays its content providers (you) on a monthly basis and imposes a “payment threshold” where you’re paid only once you reach a certain earnings level. This threshold varies according to the currency of your country; in the United States, it’s $100. Many bloggers generate significant revenue through AdSense; generally, the amount of money you make will depend on your blog’s subject matter and how much traffic it has. AdSense is free, so it’s worthwhile to try it out for a period of time since it won’t cost you anything. Bear in mind that although you can include AdSense on blog platforms like TypePad and Blogger (which is probably the most seamless platform on which to run AdSense since Blogger is also a Google product), WordPress does not allow advertising on its platform.

Bart Simpson Google.gifTo set up an AdSense account, you first need to submit an application for approval through the AdSense website at Google. During this process, Google checks that your blog is in line with its publishing policies by looking at what type of content you publish, whether you are publishing content in a language that’s compatible with the AdSense program, and that, as the blog owner, you are over eighteen years old.

Once your account has been approved, you will be able to log in to the AdSense interface to set up your account. If you already have a Google account (which you will have if you have a blog on Blogger), you can use the same log-in details. During the setup process, you will be able to choose whether to have text, image or video ads display on your blog. You will also be able to customize the ads in terms of their size and format and where on the page they will appear so that they fit in with the look and feel of your blog.

Once this setup is finalized, Google will provide you with a snippet of code for your customized ad unit that you will need to paste into the source code of your blog. You should place this snippet in the part of your blog’s code that is common across your whole blog so that the ad unit will appear on every page of your blog. Google provides you with comprehensive instructions for doing this.

When the AdSense code has been added, ads will start showing on your blog and you can track their performance and your earning from within your account interface. The interface will show you how much money you’re earning as a result of the impressions and clicks the ads are generating on your blog. You can either view your ads’ performance as a high-level snapshot on your account dashboard or download reports that will give you more detailed information such as the total number of page and ad unit impressions, number of ad clicks, the ad’s click-through rate, effective cost per impression, and your earnings per ad. So, this is basically how you make money online with Google AdSense program.

 

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iPhone to TV: Stream video wirelessly


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Video Stream, like AirVideo or StreamToMe, is an app that streams video from PCs and Macs to iOS devices with the help of a companion program installed on the main machine. It’ll re-encode on the fly to make virtually any format play nice with Apple’s fussy gadgets, and you can choose to download those re-encoded copies to your device for local playback. Nice.

But the new update allows you to control Video Stream from another iOS device, too, meaning you can plug one of your iWhatevers into the TV, pump video to your big screen, and control it on the couch from your other iWhatever. From the looks of things on the video, an iPhone 4 can handle HD playback just fine, though I’d imagine that might not be the case for the old third-gen iPod Touch that’s been gathering dust in the shoebox in your closet. And true, you won’t get the Netflix cover art mosaic sexiness of the real AppleTV, but if you’re just trying to watch those episodes of Modern Family you downloaded, this will get the job done. Video Stream’s new update is live in the App Store for $ 3, though there’s a free version you can try first.

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Facebook Advertising: A Beginner’s Handbook


 

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I’m sure you are as familiar with Facebook as the rest of the world is! Through the years, you may have noticed little advertisements on your “Home” page.  Chances are you’ve “Liked” one of these advertisements. This leads to updates of whatever you liked. Seeing several updates isn’t too bad because of Facebook’s minimalist approach render them inconsequential. That’s why it’s a small wonder why Facebook Ads Marketing has become such an effective method in promoting products and services.

Setting up a Facebook advert is very easy. Once you’ve clicked on the “Create an Ad” option normally seen on the right side bar of the page, you only have to fill up the empty fields with the corresponding information – Destination URL, Title (25 characters max), Body Text (135 characters max) and Image (optional). Of course, it goes without saying that what you put in there could make or break your business. If by chance you’re at a loss on what to do, you can refer to the ‘Design your advert FAQ’ link found on the upper right portion of the ‘Create an Ad’ page.

Ads need to have a destination URL (a website, Facebook page, or a landing page) that Facebook users can go to in order to learn more about your products and services. The title should easily give viewers an idea of what your products are about. What you write for the body text needs to be concise and direct to the point. Viewers of the ad can easily lose interest if you use too many unnecessary words. Lastly, the image of the ad should be noticeable and indicative of your products and services.

So how do you put Facebook Ads to good use? This is done by bidding on keywords that are relevant to your ad’s niche. You can choose between two methods: Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM). The CPC mode charges you for every instance your ad is clicked on by any Facebook user, whereas the CPM mode does so for every 1,000 ad views. Both of them have their own advantages and disadvantages. What ever mode you choose, make sure that it corresponds to your budget and campaign goals. With the use of preferences set up by Facebook users in creating their accounts, advertisers can configure the ad’s options to target the intended demographic.

These ads are administered on a daily basis using a specific budget that you are required to provide a value for. There’s a maximum daily budget, so there’s no need to worry about overspending. Facebook users amount to 500 million, so the potential in massive customer acquisition is quite high, provided that you play your cards right.

In spending for ads, you can use a Visa, Mastercard, or a PayPal account. You also need to regularly use Facebook Insights – an online tool that allows Facebook marketers to see the proceeds of the advertising campaign and in turn, make the necessary tweaks and adjustments to steer the campaign in the right direction.

In a final analysis, success in Facebook marketing all boils down to using all the necessary tools from Facebook and being aware of the playing field.

Matthew annotti is a marketing consultant in the New York City area. To learn more about Facebook Marketing
Visit: http://www.facebookmarketingseminar.com

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Stanford Student Accepts YouTube Job via Twitter


Stanford computer science student Feross Aboukhadijeh has recently accepted a job from YouTube CEO Chad Hurley.  Feross has created http://ytinstant.com which is just like Google instant.  Many users aren’t familiar with the term ‘Instant.’  This is the feature used where you type into the google feed and it switches according to what you type.  This is now done through youtube, thanks to Feross.

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This is quite shocking.  Feross will still attend Standford University while working for YouTube.  But, it’s amazing how quickly word spreads.  His website hit one million views in less than 10 days.  Expect YouTube to integrate the ‘Instant’ feature right away!

Congratulations to Feross Aboukhadijeh!

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iPhone Rumors


Ever since it’s debut, the iPhone has been the ‘King’ of all phones.  Recently, there have been many rumors regarding the status of the iPhone.  in other words, the iPhone may end up on another carrier besides AT&T.  Necessarily this isn’t a bad thing.  There have been many rumors for several months that the apple is mass producing CDMA technology iPhone’s.  Why is this important?  AT&T and T-Mobile are GSM carriers while Sprint and Verizon are CDMA carriers.  Essentially, the iPhone is going to make a debut on another carrier.

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Will Apple release an iPhone for a CDMA carrier in 2010 or early 2011?  Rumor has it, early 2011 is a good estimate.  If you are thinking from Apple’s perspective, releasing the phone around the Holidays (November-ish) would be the smartest business decision.

I don’t have an iPhone at the moment, but I would get an iPhone instantly if it switched to a CDMA carrier.  The iPhone is a innovative technology and I think it would dominate the phone market if it was on more than AT&T’s network.

What is your opinion?

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