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Google AdSense…Profit?!


One of the most popular ways for you to make money online is via Google AdSense, Google’s free contextual advertising program. When you enroll in the AdSense program, Google uses a relevance algorithm to display text, image or video ads on your blog that are related to your blog’s subject matter. In this way Google acts as a middleman between you and independent advertisers.

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You can make money online with Google AdSense in two main ways: cost per click (CPC), in which you receive a portion of money the advertiser is willing to pay for someone to click on its ad, and cost per thousand impressions (CPM), where you earn money in return for the ads appearing on your site. With the cost-per-click model, an advertiser doesn’t pay (and you don’t earn money) when the ad is displayed – you earn only when someone actually clicks on the ad. Advertisers choose which model they would like based on the goal of the ad: if the ad is intended mainly for general branding purposes, a cost-per-thousand-impressions (CPM) model will work better. If the main goal of the ad is to generate clicks so that the user performs some kind of action, a cost-per-click model is more suitable. The type of ad that will ultimately show on your site depends on which ad has the potential to make the advertiser more money.

Google pays its content providers (you) on a monthly basis and imposes a “payment threshold” where you’re paid only once you reach a certain earnings level. This threshold varies according to the currency of your country; in the United States, it’s $100. Many bloggers generate significant revenue through AdSense; generally, the amount of money you make will depend on your blog’s subject matter and how much traffic it has. AdSense is free, so it’s worthwhile to try it out for a period of time since it won’t cost you anything. Bear in mind that although you can include AdSense on blog platforms like TypePad and Blogger (which is probably the most seamless platform on which to run AdSense since Blogger is also a Google product), WordPress does not allow advertising on its platform.

Bart Simpson Google.gifTo set up an AdSense account, you first need to submit an application for approval through the AdSense website at Google. During this process, Google checks that your blog is in line with its publishing policies by looking at what type of content you publish, whether you are publishing content in a language that’s compatible with the AdSense program, and that, as the blog owner, you are over eighteen years old.

Once your account has been approved, you will be able to log in to the AdSense interface to set up your account. If you already have a Google account (which you will have if you have a blog on Blogger), you can use the same log-in details. During the setup process, you will be able to choose whether to have text, image or video ads display on your blog. You will also be able to customize the ads in terms of their size and format and where on the page they will appear so that they fit in with the look and feel of your blog.

Once this setup is finalized, Google will provide you with a snippet of code for your customized ad unit that you will need to paste into the source code of your blog. You should place this snippet in the part of your blog’s code that is common across your whole blog so that the ad unit will appear on every page of your blog. Google provides you with comprehensive instructions for doing this.

When the AdSense code has been added, ads will start showing on your blog and you can track their performance and your earning from within your account interface. The interface will show you how much money you’re earning as a result of the impressions and clicks the ads are generating on your blog. You can either view your ads’ performance as a high-level snapshot on your account dashboard or download reports that will give you more detailed information such as the total number of page and ad unit impressions, number of ad clicks, the ad’s click-through rate, effective cost per impression, and your earnings per ad. So, this is basically how you make money online with Google AdSense program.

 

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What’s good on TV?! …Book him!


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Devoted Spouse:  Whaddya wanna watch on tv tonight?

Me:  I dunno, I don’t care, whatever you want.  There’s nothing good on.

Devoted Spouse:  Why don’t we watch some of the shows we have DVR’d?

Me:  Okey dokey… (pulls up DVR List)  Hey!  There’s an episode of Hawaii Five O we haven’t seen.  Wanna watch that?

Devoted Spouse:  Which one is it?  (looks at “information block on DVR”) I don’t recognize this one, do you?

Me:  (looking at information also) Nope, don’t remember it; we must have missed that one.  WAIT!  That’s the pilot – I KNOW we watched the pilot.  But, I don’t remember this.

Devoted Spouse:  I don’t remember it either; let’s just watch it.

Watching….watching….

Devoted Spouse: I DO remember this….but I don’t remember what happens.  Hmmmm.

Me:  HEY!  I remember it too….but I’m not sure what happens.  How does it end?

Devoted Spouse:  I dunno.

This type of conversation continued throughout the program until about 3 minutes prior to the end of the show when we both finally remembered how it ended.

Devoted Spouse:  I have a great idea.

Me:  (waits to hear this amazing idea)

Devoted Spouse:  Let’s just DVR one show from now on and keep it forever.

Me:  Huh?

Devoted Spouse:  (looks at me with big grin on his face) Obviously we don’t remember them, so when we go back to watch, we will constantly be surprised.  See?  We only need to DVR one show.

Moral of story….maybe aging isn’t all that bad.  Being a little forgetful leads to fun surprises sometimes….like an episode of Hawaii Five O you can enjoy again…and again…and again…sigh..

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H-E-L-P


Why is this four letter word so hard for us to say?  We have a much easier time letting other four letter words slip between our teeth (yeah, THAT one)….

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Asking for help is seen in our society as weakness.  It’s as simple as that.  Asking for help may mean that you don’t know how to do something, making you seem stupid or unintelligent.  Asking for help may mean that you have to relinquish control because you simply don’t have enough time in the day to accomplish everything by yourself (I am SO guilty of this).  Or maybe the bigger issue is that we as human beings are so afraid of rejection that we don’t ask for help because we are scared of hearing the “n” word – “NO.”

Think about the different situations in which we never want to face rejection – a date, a job interview, school, etc.  We are surrounded by rejection and we don’t know how to handle it.  Maybe, if we practiced being rejected we would better know how to handle it when it happens instead of tip toeing around the issue.  But who wants to be rejected?  It’s such a personal defeat and takes a toll on your mental state.  It’s like working out your emotions and then being sore the next day.  But how do we get stronger, by shying away from working out?  Hell no.  We get our butts back to that gym and we work harder, building muscle and endurance.

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So why not take the leap and just ask for help even if it means being rejected?  I am SO guilty (and I know a few others of you are as well, even if you’re not willing to publicly admit it) of not asking for help and then being upset about NOT receiving it.  This makes no sense.  You can’t be upset about something if you don’t ask for it – being upset is not justified.

At the risk of burning a few bridges here is a real life example:  Just yesterday I spent my afternoon cleaning the apartment.  My one roommate sat there while I cleaned and didn’t offer to help at all and was going to be in my way when I went to go chip away at the layer of dust that had collected on the TV and Xbox (which he was currently playing – he has very high priorities).  I got pissed because he wasn’t helping and didn’t offer to help and I had an asinine amount of homework to do and I also wanted a little relaxation time.  So, in not the very nicest tone, I told him to “Get lost.”  I realize now that this was completely out of line for me (well kind of – he hasn’t really helped with the maintenance of the apartment since we moved in but whatever).  I didn’t ask him to help me so I didn’t really have a right to be pissed at him.

CAUTION: SEXIST COMMENT:  We women need to remember that men are simple minded.  He was playing the Xbox.  Probably thinking more about what f-ing play he was going to run next than noticing that I was scrubbing the dirt off the kitchen floor by myself.  The easiest thing we can do is to stand between the controller and the TV (so it CAN’T work, obviously) and ask for help.  If he says no, well, you decide what to do.  But in my case, the Xbox controllers would be somewhere where the sun doesn’t reach….ever.

If s/he does say no to your asking for help, does that warrant being upset?  Maybe.  It depends on the situation, circumstances, pretty much just your personal opinion of whether or not it’s justified to be mad about.  But remember from last post…..discuss, don’t argue about it.  I could have EASILY flew off the handle (for those of you that know me, you know I have a strong personality and will let you know how I feel – I’m not shy) and yelled at him for how little physical work he does around here.  But it’s much easier to just say, “Hey, I would really appreciate it if you could help around here a little bit more.  Doing the dishes and cleaning up all the time really eats up a lot of time I could be doing homework.”  This can hopefully put things into perspective and make them understand a little bit of why you get frustrated.

On the other hand, if you are that person that is ignorant (maybe on purpose, maybe not) of how much people around you are doing, try being more conscious about it.  I realize now that my mom did a lot around the house and she was maybe guilty of this every once in a while too – the whole not asking for help but then being upset about it thing.  But in hindsight, she really shouldn’t have had to ask us kids to help her.  All we were doing was sitting around watching TV or reading the latest People magazine.  I didn’t realize any of this until I moved out on my own.  Now, when I go back home I make a conscious effort to ask her if she needs help cooking, if she needs help cleaning, if she needs me to pick up anything at the store while I’m out.  I’m not the perfect kid, but I do try to help both of my parents out when necessary.  It’s so relieving sometimes to not have to ask for help but be offered it.  Even if it’s as simple as picking up a towel and drying off the dishes.

So, for those of you who have too much pride to ask for help – just ask.  The worst you can be told is “No,” and then you can either slap the bastard upside the head and hopefully knock some sense into him or you can let it roll off your shoulders and build up a resistance to the “n” word.

And if you’re the one sitting around not doing anything, ask what can be done or if your roommate/family/significant other needs any help doing anything.  It will be rewarding for everyone.

Pocket these two cents if you wish.  You never know when you or someone else might need it.

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