Facebook Advertising: A Beginner’s Handbook


 

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I’m sure you are as familiar with Facebook as the rest of the world is! Through the years, you may have noticed little advertisements on your “Home” page.  Chances are you’ve “Liked” one of these advertisements. This leads to updates of whatever you liked. Seeing several updates isn’t too bad because of Facebook’s minimalist approach render them inconsequential. That’s why it’s a small wonder why Facebook Ads Marketing has become such an effective method in promoting products and services.

Setting up a Facebook advert is very easy. Once you’ve clicked on the “Create an Ad” option normally seen on the right side bar of the page, you only have to fill up the empty fields with the corresponding information – Destination URL, Title (25 characters max), Body Text (135 characters max) and Image (optional). Of course, it goes without saying that what you put in there could make or break your business. If by chance you’re at a loss on what to do, you can refer to the ‘Design your advert FAQ’ link found on the upper right portion of the ‘Create an Ad’ page.

Ads need to have a destination URL (a website, Facebook page, or a landing page) that Facebook users can go to in order to learn more about your products and services. The title should easily give viewers an idea of what your products are about. What you write for the body text needs to be concise and direct to the point. Viewers of the ad can easily lose interest if you use too many unnecessary words. Lastly, the image of the ad should be noticeable and indicative of your products and services.

So how do you put Facebook Ads to good use? This is done by bidding on keywords that are relevant to your ad’s niche. You can choose between two methods: Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM). The CPC mode charges you for every instance your ad is clicked on by any Facebook user, whereas the CPM mode does so for every 1,000 ad views. Both of them have their own advantages and disadvantages. What ever mode you choose, make sure that it corresponds to your budget and campaign goals. With the use of preferences set up by Facebook users in creating their accounts, advertisers can configure the ad’s options to target the intended demographic.

These ads are administered on a daily basis using a specific budget that you are required to provide a value for. There’s a maximum daily budget, so there’s no need to worry about overspending. Facebook users amount to 500 million, so the potential in massive customer acquisition is quite high, provided that you play your cards right.

In spending for ads, you can use a Visa, Mastercard, or a PayPal account. You also need to regularly use Facebook Insights – an online tool that allows Facebook marketers to see the proceeds of the advertising campaign and in turn, make the necessary tweaks and adjustments to steer the campaign in the right direction.

In a final analysis, success in Facebook marketing all boils down to using all the necessary tools from Facebook and being aware of the playing field.

Matthew annotti is a marketing consultant in the New York City area. To learn more about Facebook Marketing
Visit: http://www.facebookmarketingseminar.com

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