Archive for October, 2010

Facebook Advertising: A Beginner’s Handbook



I’m sure you are as familiar with Facebook as the rest of the world is! Through the years, you may have noticed little advertisements on your “Home” page.  Chances are you’ve “Liked” one of these advertisements. This leads to updates of whatever you liked. Seeing several updates isn’t too bad because of Facebook’s minimalist approach render them inconsequential. That’s why it’s a small wonder why Facebook Ads Marketing has become such an effective method in promoting products and services.

Setting up a Facebook advert is very easy. Once you’ve clicked on the “Create an Ad” option normally seen on the right side bar of the page, you only have to fill up the empty fields with the corresponding information – Destination URL, Title (25 characters max), Body Text (135 characters max) and Image (optional). Of course, it goes without saying that what you put in there could make or break your business. If by chance you’re at a loss on what to do, you can refer to the ‘Design your advert FAQ’ link found on the upper right portion of the ‘Create an Ad’ page.

Ads need to have a destination URL (a website, Facebook page, or a landing page) that Facebook users can go to in order to learn more about your products and services. The title should easily give viewers an idea of what your products are about. What you write for the body text needs to be concise and direct to the point. Viewers of the ad can easily lose interest if you use too many unnecessary words. Lastly, the image of the ad should be noticeable and indicative of your products and services.

So how do you put Facebook Ads to good use? This is done by bidding on keywords that are relevant to your ad’s niche. You can choose between two methods: Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM). The CPC mode charges you for every instance your ad is clicked on by any Facebook user, whereas the CPM mode does so for every 1,000 ad views. Both of them have their own advantages and disadvantages. What ever mode you choose, make sure that it corresponds to your budget and campaign goals. With the use of preferences set up by Facebook users in creating their accounts, advertisers can configure the ad’s options to target the intended demographic.

These ads are administered on a daily basis using a specific budget that you are required to provide a value for. There’s a maximum daily budget, so there’s no need to worry about overspending. Facebook users amount to 500 million, so the potential in massive customer acquisition is quite high, provided that you play your cards right.

In spending for ads, you can use a Visa, Mastercard, or a PayPal account. You also need to regularly use Facebook Insights – an online tool that allows Facebook marketers to see the proceeds of the advertising campaign and in turn, make the necessary tweaks and adjustments to steer the campaign in the right direction.

In a final analysis, success in Facebook marketing all boils down to using all the necessary tools from Facebook and being aware of the playing field.

Matthew annotti is a marketing consultant in the New York City area. To learn more about Facebook Marketing

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Guest Blog by LynnNChicago: Twitter World


Good evening lady’s and gentleman!  This week’s post is from LynnNChicago, I’ve been reading her blog for a while now and she posts wonderful material!  Read her material here! Thanks so much!  Without further ado, here is the post!
It has been just over a year since I first typed in “Twitter” to my computer’s browser to see what all the fuss was about.  Like most people, I found Ashton Kutcher and his lovely wife Demi Moore first and began following them.
The only ones follow me were marketing sites that wanted me to buy their wares, none of my friends or family was on Twitter, who has time for that?  A few had taken a look and decided it was useless with just some celebrities plugging their shows, movies or music.   I went to Twitters suggested people to follow and found it to be full of mostly celebrities doing just that!  One of the first that Twitter suggested back then was Maria Shriver, I don’t know if she’s still at the top of their list but I followed and was shocked to see that almost immediately, and Mrs. Arnold Schwarzenegger followed me too!  WOW, how exciting, this woman is interested in what I have to say?  Ok, I was naïve and possibly a complete idiot, I now know that she was obviously using Twitter software that automatically follows any user that follows you.
So what is Twitter and what is it good for?  Celebrities do use it to remind us to watch their shows, go see their movies and buy their wares, yes they do!   Many also use it to kiss up to one another, there are a few celebs out there who will tweet only to other celebs, it is actually pretty comical, you wonder if they have a special software program that sends an alarm if they’re about to tweet to us common folk.
A few good examples of those Twitter snobs:  Lisa Rinna, wife of LA Law’s Harry Hamlin and a past contestant on Dancing With The Stars.  You will very rarely see this woman tweet to anyone who doesn’t have celebrity status, she chats with Jenny McCarthy, Tori Spelling and Brooke Burke.  With over 60,000 followers this woman gets tweets from fans all the time but wouldn’t be caught dead tweeting to any of them.


Speaking of Brooke Burke, co-host of Dancing With The Stars has over 1.7 million followers and typically tells fans what she’s doing, picking up her children from school, eating lunch, getting her hair and makeup done for the show.  If you’re ever curious as to what this woman does with her day, there is no need to film a day in the life of Brooke Burke, she tweets it all day long.
Many Celebrities are just as addicted to twitter as the rest of us, Denise Richards, Reality star, ex-wife of Sitcom Star Charlie Sheen and mother of his two daughters are just about as addicted as one can get.  She typically only tweets to her inner circle of celebrities as well but is improving a bit by occasionally thanking fans for their compliments to her.
The celebrities like to use their photo programs for Twitter as well, we see photos of things that we really don’t need to see.  One of the more famous twitter photos is Ashton Kutchers’, he posted a photo of his wife, Demi Moore in her underwear bending over giving us a butt shot.  The photo was splashed all over the tabloids and entertainment news shows for days afterward.
Most of us follow a good deal of celebrities, every now and then a celebrity will even respond to one of us commoners and all the villagers cheer!
Another interesting thing that Twitter has changed for the entertainment industry, many of the celebrity Public Relations representatives have become celebrities in their own right.  Case in point, PR Superstar, Jonathan Cheban , he and his partner Simon Huck work with many of Bravo’s Real Housewives, The Kardashians and Nicole Richie among others.  Twitter fans will see PR people tweeting to celebrities and will actually get responses from some of the stars, bringing attention to otherwise unknown PR representatives and they get their very own following.
E! Network recently began airing a reality show featuring Cheban and Huck, I firmly believe that Twitter is partially responsible for this show and its success, provided it is successful.
Bravo TV Network celebrities are almost all Twitter users, with few exceptions it is almost as though Network Executive, Andy Cohen requires his cast to utilize both Facebook and Twitter to promote their show’s and help to allow fans to know more about these people.  The best example of major twitter use would have to be the Housewives series.  The nice thing about Cohen’s law is most of the housewives are pretty good about talking with fans and interacting by responding to questions creating more buzz for his network and allowing people to get to know the cast members.
I do have a few pet peeves about Twitter, I just can’t understand why people ask, sometimes beg people to follow them.  It is always nice to have a good amount of followers, that just takes time, there is no other way around it, you have to be patient and tweet away with fun or interesting information, followers will come.  Asking celebrities to follow you is typically a waste of time, they choose, just as everyone does, who to follow and begging them to follow you is futile at best.
If I were a celebrity, the last person I’d follow is the one that constantly tweets with requests for me to follow them.  By following a fan it allows them to send private direct messages and if a fan is going to inundate me with tweets, presumably they’re going to inundate me with direct messages if I follow them.  I believe that is how celebrities view those requests.
Another pet peeve is the occasional crazy person who asks for really crazy things from celebrities.  Concert tickets, gifts and even money have been requested by fans of celebrities on Twitter.  This, to me, is the equivalent of standing on a corner with a can begging for money.  There is no reason for these people to give away anything, let alone to strangers that they don’t know.  I actually saw one Twitterer send over 40 requests for money to 40 different celebrities claiming they lost their job and are losing their home.  I kid you not!  Just cut and paste the same request over and over and hope for the best?  I am just going to assume that the pleas were unsuccessful.
Most of us follow a good deal of celebrities, every now and then a celebrity will even respond to one of the commoners and all of Twitterville cheers!
Until Next Time…….


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Michael Scott: His Final Season


For those of you who watch, love and enjoy NBC’s hit show “The Office,” Steve Carell announced several months ago that Season 7 (this season) will be the last for him.  Now, this necessarily doesn’t mean that this season will be the final season.  But, with one of the biggest names leaving the show, will it continue to succeed?  My prediction is that the show will last for one…maybe two extra seasons.

E-Online reports this will be the actors last season.  You can read this article here:

Why do stars tend to leave these hit shows?  I know they don’t want to be tied down to a series that is running out of ideas.  But, from my perspective…once a show establishes characters can’t the show go on for 10-11 seasons?  Friends did it!  It will be sad to see Michael Scott leave the show, but I’m a Steve Carell fan.  So, I wish him the best!!!

Here are some funny Michael Scott moments from the show!

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